How To Do An Instagram Takeover

Even though instagram takeovers seem trendy now they first started to gain popularity back in 2012 with brands like general electric burberry and food republic inviting instagrammers to take over their feeds for a day. Used wisely instagram takeovers are an excellent marketing opportunity a chance to establish business partnerships while also adding another level of fun for your followers.

How To Run An Instagram Story Takeover Social Media Examiner

Posting a descriptive photo or video on your instagram grid utilizing instagram live to share about the upcoming event.

How to do an instagram takeover. There s a reason why takeovers are a popular activity on instagram. What started out as a fun way for brands and instagrammers to collaborate has now transitioned into one of the valuable aspects of any instagram marketing strategy. Instagram takeovers have been around for a few years.

Why do instagram stories takeovers work so well. An instagram takeover is when someone temporarily takes over another account to create and share content usually on behalf of a brand. Instagram takeovers can become a regular part of your strategy or you may choose to do several consecutive takeovers common when featuring employees.

You can promote the takeover in a variety of ways which could include. The takeover host might be a celebrity an influencer or even a team member. In a takeover you arrange for someone to take over your instagram account for regular instagram posts.

The takeover might happen for a day or during a special event and can help grow your instagram community and build brand awareness. Let s say that an influencer takes over your account for the day sharing a ton of great content that aligns with your brand. This can be a powerful way to raise awareness of your brand and products while still sharing authentic and engaging content.

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